Black & White Dials Take 2026: The ORIS Big Crown Pointer Date “Bullseye” Returns

There’s something quietly confident about Oris bringing back the Big Crown Pointer Date “Bullseye” as a non-limited release, and that may be the most Oris move of all. Rather than treating a cult design like a precious archive piece, the brand is putting it back on wrists, where it belongs.

The “Bullseye” dial isn’t new territory for Oris (black and white dials seem to be having quite a moment). Variations of this concentric, two-tone design appeared in the brand’s catalog as early as the 1910s, resurfaced mid-century, and last appeared in 1998 before quietly disappearing. Now it returns housed in the familiar 38mm Big Crown Pointer Date case—a sweet spot that feels intentionally wearable rather than trend-driven. The cool grey-and-black dial is sharpened by red accents on the date ring and pointer hand, delivering contrast without tipping into novelty.

Black and white is having a moment in 2026. Photo courtesy and copyright Oris, SA.

​This is still very much the Big Crown we know: oversized crown, fluted bezel, domed sapphire crystal, and the signature pointer-date complication first introduced in 1938. Inside beats the Oris Calibre 754 automatic movement with a 41-hour power reserve—reliable, serviceable, and refreshingly honest.

Hits the bullseye, on the wrist. Photo courtesy of and Copyright, ORIS, SA.

​At CHF 1,950 (approx $2k USD) and paired with a sustainable Cervo Volante deer-leather strap, the Big Crown Pointer Date “Bullseye” lands squarely in Oris’s comfort zone: heritage-rich, mechanically pure, and priced for people who actually wear their watches. In a market obsessed with scarcity, this one’s strength lies in its accessibility—and that makes it one of the most compelling everyday releases. Like it, buy it. 

Legible and accessible. The Oris "Bullseye" Big Pointer Date. Photo courtesy and copyright Oris, SA.