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In a move that surprises no one familiar with Franck Muller’s unpredictable spirit, the maverick watchmaker has unveiled a delightfully irreverent collaboration with The Smurfs 2025. Dubbed the Vanguard Smurfette, this limited edition release coincides with the upcoming Smurfs film and delivers a colorful reminder that luxury doesn’t always have to take itself so seriously.  A smurfy new chapter in fine watchmaking. Long seen as an outsider in the traditionalist world of Swiss watchmaking, Franck Muller has cultivated a cult following with bold shapes, playful dials, and a refusal to conform. Now, the brand finds itself embraced by a new generation of collectors—fans who crave personality in their timepieces and aren’t afraid of a little pop culture flair.  Where Swiss precision meets pure smurfiness. Offered in three vibrant (Smurf blue & pink with or without diamonds) variations, the Vanguard Smurfette watches bring the charm of Smurfette to life with hand-painted numerals, floral motifs, and custom straps, all housed in the curvaceous Vanguard case. Each of the 100 pieces comes boxed in a custom-designed Smurf portal, further blurring the line between fantasy and fine horology. It’s cheeky. It’s charming. And it’s pure Franck Muller—an outsider-turned-icon proving once again that time, like style, is what you make of it. Availability starting 9/25.  “I’ll get you, if it’s the last thing I do!”–Gargamel
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