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If the M.A.D.1 from MB&F (mbandf.com) disrupted expectations, the M.A.D.2 rewrites the playbook. Conceived by visionary designer Eric Giroud, this timepiece is a tribute to the electrifying pulse of 1990s club culture. Picture hypnotic basslines, vinyl spinning under neon lights, and Lausanne's legendary MAD club (Moulin à Danses) and Dolce Vita clubs as the Swiss epicenter of the night. Can you imagine? .  As the next chapter in the M.A.D.Editions story, the M.A.D.2 is sleek, daring, and infused with a rebellious energy  M.A.D.Editions were born from a simple but pressing dilemma: MB&F's own circle—its friends, family, and longtime supporters—couldn't afford their watches. In response, the M.A.D.1 launched in 2021 as a limited run of 500 pieces, quietly offered to those who had helped shape the brand's journey. But when images surfaced online, the reaction was immediate: "A watch from MB&F that I can finally afford—and I can't get one?" The demand was overwhelming. By 2022, Maximilian Büsser answered the call with a public release, using a raffle system to ensure fairness. The M.A.D.1 RED even earned the 2022 GPHG Challenge Prize, proving high design and accessibility could go hand in hand.  Eric Giroud (l.) with Maximilian Busser (r.) Enter the M.A.D.2, a timepiece that channels Giroud's deep connection to music and design. Its raised subdials echo the tactile feel of DJ mixing decks, while the textured central dial mirrors the grooves of a vinyl record. The surrounding luminous stroboscopic ring is inspired by the iconic Technics SL-1200 turntable, making every movement a nod to the music of the past.  Available in two editions—Orange for the Tribe and Friends, Green for raffle winners—both at CHF 2,900 + VAT, the M.A.D.2 is a kinetic celebration of sound, style, and movement. 
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In the world of haute horlogerie, unexpected collaborations push the boundaries of creativity. Still, few are as strikingly audacious as the latest union between Bvlgari and MB&F. Introducing the Bvlgari x MB&F Serpenti (mbandf.com), the second chapter in a partnership that began with the vibrant LM FlyingT Allegra in 2021. This timepiece isn't just a watch; it's a mesmerizing fusion of heritage and horological innovation. It opens the door to a new type of Serpenti, a genderless concept that delivers a much desired take on the legendary feminine high jewelry watch.  Founded in 1884, Bvlgari is synonymous with Italian elegance and masterful craftsmanship, its timepiece legacy adorned with iconic creations like the Serpenti and Octo Finissimo. MB&F (Maximilian Büsser & Friends), since its inception in 2005, has redefined horology with its three-dimensional kinetic sculptures inspired by science fiction, supercars, and the animal kingdom. The genesis of this partnership was serendipitous—a chance meeting between Fabrizio Buonamassa Stigliani, Bvlgari's Director of Watchmaking Creations, and MB&F's visionary founder, Maximilian Büsser.  " I think we succeeded in giving the Bvlgari serpent a new horizon. It is not just a feminine object linked to the brand's DNA but, for the first time, a technical object that speaks to the Bvlgari aesthetic and showcases MB&F's expertise. Like all good collaborations, it is a win-win project."–Fabrizio Buonamassa Stigliani  Reimagining the Serpenti —an emblem of eternal rebirth and bold metamorphosis—through MB&F's avant-garde lens required an entirely new approach. The case, a complex curved snake head shape reminiscent of the previous MB&F Bullfrog release, extends beyond traditional watchmaking with five meticulously crafted sapphire crystals, including the hypnotic snake's eyes. These domes are more than aesthetic marvels; they are revolving hour and minute indicators, machined from solid aluminum for weightlessness, and enhanced with hand-applied Super-LumiNova to maintain the serpent's luminous gaze even in darkness.  Original inspiration: A Bvlgari Serpenti Misteriosi High-Jewelry Secret Watch "This piece was a pleasure to design, but technically very challenging to produce," says Buonamassa Stigliani. "The aim was to have a totally different vision. The snake is a magnificent object that appeals to many collectors. I think we succeeded in giving the Bvlgari serpent a new horizon."  Beneath this serpentine exterior lies a mechanical masterpiece. The oversized 14mm flying balance wheel, the "brain" of this mechanical reptile, floats majestically under a three-dimensional balance bridge. Flip the watch, and the case back reveals the power reserve indicator alongside some of the 310 hand-finished components—a testament to MB&F's dedication to artisanal craftsmanship. Automotive influences subtly weave into the design, reflecting both Fabrizio and Max's passion for car aesthetics. From the case's sleek, aerodynamic profile to crown details reminiscent of sports car wheels, every element echoes dynamic motion. Even the hexagonal grille motif nods to Bvlgari's historic Serpenti designs while channeling the spirit of high-performance engineering.  The Bvlgari x MB&F Serpenti debuts in three captivating versions, each limited to just 33 pieces:
Pricing reflects the exceptional craftsmanship: CHF 132,000 + VAT (USD 148,000 / EUR 140,000 + tax) for the titanium and stainless steel models and CHF 152,000 + VAT (USD 170,000 / EUR 161,000 + tax) for the 18K gold variant. |
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