2025: The Year Purple Took Over Watchmaking

I’ve been lost lately in Netflix’s K-Pop Demon Hunters, a kaleidoscope of pulsing beats and supernatural battles where every frame is washed in a surreal violet haze. Whole cityscapes glow in lavender light; shadows bleed into pop shades of aqua and fuchsia. Watching it, I realized how rare the color purple truly is in our everyday lives, unlike black, blue, or silver—staples of the watch world—purple feels almost illicit, a shade reserved for dream sequences, royalty, or rebellion. That scarcity is precisely what makes it so irresistible.

​And in 2025, purple has also become the year’s breakout star in watchmaking.

The sure-to-be-influential color palette of Netflix's K-pop Demon Hunters includes a vast array of purples, violet, and lavender.

End of 2024 NOMOS Glashütte set the tone with its Club Sport Neomatik 34 “Purple,” a Bauhaus silhouette enlivened by a sunburst dial that shifts from lilac sparkle to midnight plum. Rolex reintroduces a muted lavender Oyster Perpetual, reviving the cult memory of the “Red Grape” OP and proving the Crown knows the power of a color comeback. TAG Heuer goes bolder, with a Carrera Glassbox gradient dial that deepens toward black, a perfect marriage of sport and drama.

An example of the mesmerizing lavender hues of the most-watched movie in NETFLIX history, Kpop Demon Hunters.

Hublot, predictably maximalist, builds an entire Big Bang case out of translucent purple sapphire, turning color into architecture. Independents take it further still: Speake Marin’s Tourbillon Purple Hour bathes its openworked dial in violet PVD, while De Bethune’s Starry Varius DB25XS heat-treats titanium into shimmering reddish-purple sky.​

​Across price points and philosophies, purple is no longer a curiosity—it’s a movement. Playful, regal, cultural, futuristic: in 2025, purple is the shade through which watchmakers are rewriting the rules of color.

The Rolex Oyster Perpetual, featuring a matte lavender dial, is available in 28mm to 36mm diameter configurations.

Rolex Oyster Perpetual “Lavender” – Rolex revives its cult-favorite purple tones, from lilac to the deeper “Red Grape,” bringing fresh energy to the Oyster Perpetual line. A rare burst of color from the Crown, it blends heritage with a dash of irreverence.

The Grand Seiko Spring Drive U.F.A. Limited Edition SLGB005 Ice Forest "Violet Dawn"

​Grand Seiko unveils the color's newest addition, Spring Drive U.F.A. Limited Edition SLGB005 Ice Forest "Violet Dawn", powered by the groundbreaking Caliber 9RB2, which achieves ±20 seconds per year accuracy. The textured violet dial captures dawn breaking over Shinshu's frost-lit forests, a poetic background for the smooth glide of the seconds hand. Limited to 1,300 pieces worldwide, this creation embodies Grand Seiko's relentless pursuit of beauty, precision, and innovation.

Nomos Club Sport Neomatik 34 “Purple” – A softer expression of the trend, this 34 mm everyday piece uses a sunburst purple dial that shifts between shimmer and shadow. It’s playful without abandoning Nomos’ restrained Bauhaus DNA.

TAG Heuer Carrera Glassbox Purple – This 39 mm chronograph goes bold with a gradient dial that fades from luminous purple at the center to near-black at the edge. Sporty yet elegant, it shows that purple can be powerful, not playful.

Part of the Big Bang 20th Anniversary “Master of Sapphire” set features five examples of the Big Bang MECA-10, each cased in a different sapphire or SAXEM case: transparent sapphire. The purple example, seen here.

Hublot Big Bang Purple Sapphire – The most audacious of the lot, Hublot constructs the entire case from translucent purple sapphire. Architectural and futuristic, it transforms purple into both a material and a manifesto. Sold as an anniversary set of five different color sapphire watches. 

Unveiled during Geneva Watch Days 2025, the Speake Marin Openworked Tourbillon Purple Hour.

Speake Marin Tourbillon Purple Hour – A bold, high-complication take on the purple trend, this 38 mm or 42 mm titanium piece features a 3D purple PVD dial framing a flying tourbillon at 1:30. Technical yet theatrical, it pairs haute horlogerie mechanics with unapologetic color, proving that purple can be as serious as it is striking.