Cool Stuff: Massena LAB and UNIMATIC Launch the Limited-Edition U1-SPG for NASA’s Artemis Missions

​Massena LAB (massenalab.com) is an independent watch brand and design studio founded by industry veteran William Massena. Known for its collaborations with respected watchmakers and limited-edition timepieces, Massena LAB blends vintage inspiration with modern craftsmanship, appealing to collectors who appreciate thoughtful design and horological storytelling.

Massena LAB and UNIMATIC introduce the Modello Uno U1-SPG, a NASA-signed, limited-edition GMT watch celebrating the Artemis missions. 

​Inspired by NASA’s Space Launch System (SLS) rocket, the U1-SPG features a 40mm stainless steel case coated in burnt orange Cerakote™, with a deep charcoal Cerakote™ bezel and crown. Its matte black dial, signed “NASA,” boasts luminous hands, a 24-hour track, and a rotating bezel for optimal legibility. A sapphire crystal with anti-reflective coating ensures clarity.  

The U1-SPG is powered by the automatic Seiko NH34A movement and offers a 42-hour power reserve. The engraved case back features NASA’s Artemis emblem, symbolizing humanity’s return to the Moon.  

​A tribute to 1960s retrofuturism and "2001: A Space Odyssey", each watch comes in a rugged UNIMATIC x Massena LAB case with extra straps, a NASA patch, and a unique ID seal. Operating at the intersection of connoisseurship and creativity, Massena LAB offers timepieces that are both collectible and wearable—designed for those who value history, innovation, and the art of watchmaking. A limited edition of only 99 pieces to be released on March 12th.