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In a celebration that blended heritage with modern design, Porsche Design and brand ambassador Orlando Bloom unveiled the new Chronograph 1 – 1975 Limited Edition at Watches of Switzerland’s SoHo flagship in New York. The exclusive event welcomed over 200 guests—including tastemakers, watch collectors, and members of the Porsche community—for an immersive evening spotlighting the brand’s history and its latest horological achievement. The titanium timepiece, limited in production, pays tribute to the first uncoated stainless-steel Chronograph 1 launched exactly fifty years ago. The evening’s highlight was the on-stage reveal of the new watch by Orlando Bloom and Ferdi Porsche, nephew of Porsche Design founder F. A. Porsche. Before the debut, the two joined a panel conversation where they spoke about their shared passion for mechanical watches and the enduring allure of Porsche’s design language. Set against a backdrop of curated visuals and brand storytelling, the event underscored Porsche Design’s legacy of functional elegance and its expanding presence in the American luxury watch market. The night also marked the announcement of a new U.S. retail partnership between Porsche Design and the Watches of Switzerland Group, offering all-access to the brand’s precision-engineered timepieces. After the reveal, guests enjoyed cocktails, a DJ set by Bri Lessie, and hands-on experiences with the new watch at a dedicated “Try-On Watch Bar.” It was a fitting tribute to both a legendary chronograph and the future-forward vision of a design icon. Shop the new Porsche Design Chronograph 1 1975 Limited Edition at Watches of Switzerland, $9,650 USD
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