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If the M.A.D.1 from MB&F (mbandf.com) disrupted expectations, the M.A.D.2 rewrites the playbook. Conceived by visionary designer Eric Giroud, this timepiece is a tribute to the electrifying pulse of 1990s club culture. Picture hypnotic basslines, vinyl spinning under neon lights, and Lausanne's legendary MAD club (Moulin à Danses) and Dolce Vita clubs as the Swiss epicenter of the night. Can you imagine? .  As the next chapter in the M.A.D.Editions story, the M.A.D.2 is sleek, daring, and infused with a rebellious energy  M.A.D.Editions were born from a simple but pressing dilemma: MB&F's own circle—its friends, family, and longtime supporters—couldn't afford their watches. In response, the M.A.D.1 launched in 2021 as a limited run of 500 pieces, quietly offered to those who had helped shape the brand's journey. But when images surfaced online, the reaction was immediate: "A watch from MB&F that I can finally afford—and I can't get one?" The demand was overwhelming. By 2022, Maximilian Büsser answered the call with a public release, using a raffle system to ensure fairness. The M.A.D.1 RED even earned the 2022 GPHG Challenge Prize, proving high design and accessibility could go hand in hand.  Eric Giroud (l.) with Maximilian Busser (r.) Enter the M.A.D.2, a timepiece that channels Giroud's deep connection to music and design. Its raised subdials echo the tactile feel of DJ mixing decks, while the textured central dial mirrors the grooves of a vinyl record. The surrounding luminous stroboscopic ring is inspired by the iconic Technics SL-1200 turntable, making every movement a nod to the music of the past.  Available in two editions—Orange for the Tribe and Friends, Green for raffle winners—both at CHF 2,900 + VAT, the M.A.D.2 is a kinetic celebration of sound, style, and movement. 
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