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Richard Mille and MoMA Make Art Tick

2/5/2025

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​Few brands embody the fusion of art and engineering quite like Richard Mille (richardmille.com). Known for its avant-garde timepieces, the Swiss luxury watchmaker has always drawn inspiration from contemporary art and design. Now, the brand takes that connection to new heights with a three-year partnership with the Museum of Modern Art (MoMA), one of the world's most influential art institutions.
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"It was always a dream of my father to be a partner with The Museum of Modern Art," toasted Amanda Mille at an exclusive after-hours tour of MoMA held on a chilly February evening, offering guests an intimate look at the museum's most groundbreaking works. The evening culminated in a private viewing of Christian Marclay's The Clock, a mesmerizing 24-hour video montage that seamlessly syncs thousands of film clips to real-time sequences featuring clocks and watches minute by minute. The selection of Marclay's piece as the event's focal point was no coincidence—precision timekeeping is at the core of both Richard Mille and The Clock, making it the perfect centerpiece for the occasion.
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Like contemporary artists who push creative boundaries, Richard Mille redefines the art of watchmaking, merging cutting-edge technology with an uncompromising aesthetic. The recent Richard Mille release, the angular RM 16-02 Extraflat, was on hand, reflecting the brand's dedication to transcending the conventional. It is a timepiece quintessentially Richard Mille, equally as controversial and challenging as the conceptual art on view. ​
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​As a Major Partner, Richard Mille will support MoMA's Contemporary Collection, including exhibitions in the museum's second-floor galleries and performances in the Marie-Josée and Henry Kravis Studio. The museum serves as a space where the avant-garde meets the accessible, offering the public an invitation to explore the complexity of modern life through the lens of art.
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This landmark partnership aligns Richard Mille's technical artistry with MoMA's mission to foster visionary creativity. As a leader in global contemporary art, MoMA continually challenges how we experience artistic expression. With a collection that spans everything from Impressionist masterpieces to groundbreaking installations, MoMA has long been at the forefront of cultural discourse, offering a space where the past and present converge.
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    ​Author

    This journey is a return to my roots and an expansion of the passion I've held across years spent with some of the most influential media houses in the luxury space. At Condé Nast and Hearst, I learned to appreciate storytelling that resonates as deeply as it informs—my time with Surface Magazine cultivated my fascination with the intersection of art, design, and culture, while Watch Journal and Watches International sharpened my focus on the storied elegance and precision of horology and jewelry craftsmanship. Each role has shaped my vision for this blog and my commitment to sharing these narratives with depth and authenticity.

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