The American West, On the Wrist. New Additions to Ralph Lauren's American Western Watch Collection

​Ralph Lauren has always designed from the heart outward—his work shaped not by trend, but by memory, admiration, and personal obsession. Watches have long been part of that personal universe. Ralph and his brother Jerry are true collectors with a deep love of patina, heritage, and the way an object tells a life story as it ages. That sensibility is evident in the newest additions to the American Western Watch Collection: cushion-shaped timepieces crafted from antiqued sterling silver or warm 18k gold, each featuring a brilliant turquoise dial. 

Quintessentially Ralph Lauren. Entirely inspired by the vintage Native American jewelry and concho belts that have long influenced Mr. Lauren's designs.

​The turquoise nods to vintage Southwestern jewelry and concho belts Ralph has collected for decades, echoing the pieces seen in his Santa Fe influences and Double RL accessories. There’s a tactile honesty here. The cases and buckles are hand-engraved and aged in New York, while the leather straps are hand-tooled in Texas and burnished in Italy—every surface touched by human hands. 

Cushion shaped in rose gold. Inside you'll find the self-winding caliber RL514, known for its precision and reliability, features 26 jewels, and offers a 40-hour power reserve.

​At the same time, these watches are undeniably serious horology. Inside is a self-winding mechanical movement crafted in Switzerland by Piaget for Ralph Lauren, making each watch not just a visual statement, but a refined piece of watchmaking. 

​What makes these watches special is not simply their material beauty—it’s their cultural origin story. They look like they belong inside a Ralph Lauren world of denim, silver buckles, old leather, ranch houses, and open sky. They feel personal, not performative. And in a landscape of sameness, that kind of authenticity is the rarest luxury of all.