​If the M.A.D.1 from MB&F (mbandf.com) disrupted expectations, the M.A.D.2 rewrites the playbook. Conceived by visionary designer Eric Giroud, this timepiece is a tribute to the electrifying pulse of 1990s club culture. Picture hypnotic basslines, vinyl spinning under neon lights, and Lausanne's legendary MAD club (Moulin à Danses) and Dolce Vita clubs as the Swiss epicenter of the night. Can you imagine? .

​M.A.D.Editions were born from a simple but pressing dilemma: MB&F's own circle—its friends, family, and longtime supporters—couldn't afford their watches. In response, the M.A.D.1 launched in 2021 as a limited run of 500 pieces, quietly offered to those who had helped shape the brand's journey. But when images surfaced online, the reaction was immediate: "A watch from MB&F that I can finally afford—and I can't get one?" The demand was overwhelming. By 2022, Maximilian Büsser answered the call with a public release, using a raffle system to ensure fairness. The M.A.D.1 RED even earned the 2022 GPHG Challenge Prize, proving high design and accessibility could go hand in hand.

​Enter the M.A.D.2, a timepiece that channels Giroud's deep connection to music and design. Its raised subdials echo the tactile feel of DJ mixing decks, while the textured central dial mirrors the grooves of a vinyl record. The surrounding luminous stroboscopic ring is inspired by the iconic Technics SL-1200 turntable, making every movement a nod to the music of the past.

​Available in two editions—Orange for the Tribe and Friends, Green for raffle winners—both at CHF 2,900 + VAT, the M.A.D.2 is a kinetic celebration of sound, style, and movement.