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Inside Hermès’ Most Playful Métiers d’Art Watches Yet: Arceau Jour de Casting

11/6/2025

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Hermès has been on an undeniable tear lately, and the new Arceau Jour de Casting collection feels like the latest wink from a house that’s unafraid to treat timekeeping as a playground rather than a set of rules. Fresh off the delightful chaos of this year’s GPHG-nominated “Arceau Rocabar de rire” watch — a piece that reminded everyone that haute horlogerie can (and should) occasionally be unserious — Hermès leans even further into joy. The three new Arceau Jour de Casting models each feature a dog posed mid–glamour shot, complete with attitude, personality, and yes, couture-level collars. It’s the sort of audacity only Hermès could pull off convincingly — and with impeccable artisanship to back it up. ​
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This is "Amy," a limited edition of 24 featuring a hand-painted, engraved, and leather dial. Plus 71 diamonds on the white gold bezel and a rose-cut diamond for the crown.
​What makes these watches special isn’t just the imagery, but the obsessive craftsmanship behind them. Each dial is its own universe of technique: wood marquetry assembled like a puzzle, hand-engraving brought to life with delicate paint, cloisonné enamel that demands endless rounds of firing to achieve depth and nuance. These are métiers d’art pieces with a sense of humor, which is almost unheard of in an industry that typically equates seriousness with value. Here, artistry arrives with a grin.
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This is "Orson." He comes to life with a wood marquetry and leather dial plus 72 diamonds. Woof.
This release also underscores Hermès’ ongoing philosophical position: time is not something to dominate, but to play with. The companion exhibition, Hermès Time Suspended, makes that explicit — time as cinematic atmosphere, a moment held lightly, not gripped. ​
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This is "Taco." Taco is 38mm with a Manufacture Hermès H1912 mechanical self-winding movement, just like the others. A limited edition of 24.
​In other words, Hermès continues to prove it: luxury isn’t just rarity or technique. It’s permission. Permission to delight, to be strange, to take time less seriously — and to enjoy the absurdly beautiful along the way.
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Laps, Not Finish Lines — The Unimatic x The Armoury Modello Cinque “10.15”

10/27/2025

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The Unimatic Modello Cinque U5S-TA2 “10.15” is designed in collaboration with Hong Kong retailer, The Armoury.
​To mark fifteen years of The Armoury and ten years of Unimatic, two brands united by a devotion to craft and clarity of design unveil the Modello Cinque U5S-TA2 “10.15.” It’s a compact 36mm timepiece that channels the kinetic spirit of vintage racing watches into something bold, precise, and deeply wearable. 
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Simply sharp. Functions: Hours, minutes, seconds - the Modello Cinque "10.15."
​The red-and-white checkerboard outer track captures a sense of movement, offset by a matte white dial and minimalist red hands. Beneath its sleek exterior beats the reliable Swiss-made Sellita SW200-1 automatic movement — an engine tuned for endurance, not spectacle.
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The UNIMATIC and The Armoury Anniversary screw-down caseback.
​For The Armoury’s Mark Cho, this collaboration isn’t about a finish line but a lap marker — a symbol of progress shared by both houses. Each brand has spent a decade or more refining its craft, proving that great design is never static but constantly in motion. Limited to just 120 pieces, the Modello Cinque “10.15” celebrates the beauty of forward momentum. Information on availability can be found at The Armoury. 
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A New Wave in Pink: The Fifty Fathoms Reimagined

10/24/2025

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Blancpain’s new 38 mm Fifty Fathoms is a revelation—not because it’s smaller, and not because it comes in pink, but because it proves that a serious dive watch can wear a new color story without losing an ounce of credibility. Yes, it’s marketed “for women.” And no, that shouldn’t deter anyone with style instincts and a pulse. The truth is simple: great design transcends gender. A typically masculine icon, reinterpreted in a fresh palette, is often more exciting than yet another predictable black-and-steel diver. Even for those of us who hate pink (ME), this one is impossible to dismiss. ​
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Rugged credentials, irreverent exterior. A rethink of the Blancpain Fifty Fathoms. Photos courtesy of Blancpain.
​The 38 mm case isn’t a downsizing exercise—it’s a complete rebalancing of the Fifty Fathoms silhouette, making the legendary diver feel proportionally refined on slimmer wrists. Offered in smoky black with 18k red gold, or a petal-pink dégradé dial in brushed titanium, the watch pairs mother-of-pearl shimmer with Blancpain’s most rugged credentials: a domed sapphire bezel, 300 meters of water resistance, and the Manufacture calibre 1153 with a 100-hour power reserve. The result is a timepiece that feels as couture as it is capable. 
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Normally, I hate the color pink. A very appealing Blancpain Fifty Fathoms is now available in bubble gum pink. Photos courtesy of Blancpain.
​This watch also carries a message—not about femininity, but about possibility. Blancpain connects the release to women exploring the ocean and documenting its fragility through initiatives such as the Female Fifty Fathoms Award, which celebrates underwater photographers and ocean advocates. But make no mistake: the real breakthrough is aesthetic. 
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Don't let the color fool you. The Blancpain Fifty Fathoms is a legend for a reason. Photos courtesy of Blancpain.
​Ultimately, this Fifty Fathoms isn’t about who it’s “for.” It’s about who has the taste to pull it off. If a watch is fabulous, it doesn’t matter how it’s labeled—you know it and like it when you see it. And this one? It’s a flex, a statement, and a fresh chapter in dive-watch design.
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The Bangle Watch Breakout - The Chanel Première Galon

10/23/2025

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Bangle watches are back—and they're stealing the spotlight, not supporting it. It seems the bangle has become the wrist obsession of 2025: bold, impossibly chic, and worn like fine jewelry that happens to tell time (see Cartier's Bangnoire Bangle, Van Cleef Cadenas). Demand has clearly opened the floodgates for a new era of jewelry-watch swagger, where elegance comes with edges.
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PREMIÈRE GALON watch, 18K yellow gold case set with 52 brilliant-cut diamonds, black-lacquered dial, 18K yellow gold crown set with a brilliant-cut diamond. Photos Copyright and Courtesy of CHANEL.
Chanel has entered a new era of ornamented wrists that feel modern when stacked with cuffs, chains, and stones. Women today aren't interested in a singular "statement" piece—they're creating wrist stories, layering textures and metals with a confident, more-is-more hand.
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PREMIÈRE GALON watch, 18K yellow gold case set with 52 brilliant-cut diamonds, black-lacquered dial, 18K yellow gold crown set with a brilliant-cut diamond. Photos Copyright and Courtesy of CHANEL.
​What sets the CHANEL Première Galon apart is its couture soul. Inspired by the braids that trim CHANEL's iconic jackets, the watch translates a house code into a rigid gold bangle that slips seamlessly into a stack. The black-lacquered dial is pure minimalism—no markers, no noise—allowing the bracelet's architecture to take center stage. It's available in sleek yellow gold or elevated with diamonds, but either way, the impact is the same: this is a jewelry watch engineered to be seen. 
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Stacked PREMIÈRE GALON watch, 18K yellow gold case set with black-lacquered dial. Photos Copyright and Courtesy of CHANEL.
And now, with designs like the CHANEL Première Galon pushing the category into contemporary territory, it's obvious where this is going. The future of women's watch collecting may not be about complications or connoisseurship—it's about styling power. The bangle watch has returned for one simple reason: women are done dressing down. Time, at last, looks like jewelry again—and it looks better in multiples.
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Even upside down (or right-side-up in the photo), it's chic. The CHANEL PREMIÈRE GALON watch. Photos Copyright and Courtesy of CHANEL.
​It doesn't ask for attention; it assumes it, merging Gabrielle Chanel's love of ornament with a modern appetite for bold, articulated wristwear. The Première Galon isn't about checking the hour—it's about dressing the wrist with intent, with identity, and with unmistakable CHANEL attitude.
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THE NEXT BIG COLLECTIBLES: ALESSANDRO MICHELE’S GUCCI WATCHES

10/21/2025

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​Alessandro Michele didn’t just design watches at Gucci—he built a fantasy. During his tenure as Creative Director, Michele’s timepieces became miniature extensions of his larger aesthetic world: 1970s glamour, androgynous chic, romantic symbolism, and maximalist storytelling. Today, collectors are beginning to realize what fashion insiders already suspect: the watches he created—from the retro-cool GG2570 to the skate-deck-smooth Grip—are future classics, destined to become talismans of a particular cultural moment.
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Unmistakable Michele dial touches: the cryptic phrasing and mystical imagery. Photos: Gucci.
What makes them so compelling is their unmistakable point of view. Michele embraced a genderless approach, erasing the old divides between “his” and “hers” and replacing them with a single, expressive vocabulary. He layered in personal symbols—the number 25, bees, stars, tigers, cosmic motifs—and designed rounded-square cases and throwback dials that felt ripped from the golden age of 1970s Italian style. Even at their most playful, his watches were grounded in intention and identity, turning each piece into a wearable piece of myth-making.
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Gucci is best known for its green and red stripes, interlocking GG's, and, during Michele's tenure, the addition of tigers, snakes, floral motifs, stars, and, of course, bees, as seen here. Photos: Gucci.
Then came the pivot from fashion to serious horology. With the GUCCI 25H, Grip, and G-Timeless high watchmaking collections, Michele ushered the brand into a new era, introducing the GG727.25 calibre—Gucci’s first in-house movement—and haute complications like tourbillons, moon phases, and hard-stone artistry. Suddenly, Gucci watches weren’t just accessories; they were legitimate watchmaking statements wrapped in unmistakable Gucci flair. It will be interesting to see if Demna, the recently appointed new Gucci designer, applies his subversive conceptual approach to future collections (I hope so!).
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The demand for steel sports watches knows no bounds. The GG727.25 calibre—Gucci’s first in-house movement. Photos: Gucci.
​That is why these pieces will age beautifully. They are not generic luxury products—they are artifacts of a creative revolution that defined Gucci in the 2015–2022 era. Just as Tom Ford–era Gucci is now a touchstone of late-90s fashion, Michele’s watches will soon be coveted markers of their time: bold, bohemian, fiercely individual, and absolutely unforgettable. For the collector who loves style with soul, the hunt starts now.
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The Gucci Grip foreshadowed the 2025 explosion of secret and covered dial watches. Photos: Gucci.
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POP! Piaget and The Andy Warhol Foundation Release a Limited-Edition “Collage” Capsule

10/21/2025

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Piaget is returning to color—and charisma—with its latest collaboration alongside The Andy Warhol Foundation. The new Andy Warhol Watch “Collage” is a 50-piece limited edition that channels Warhol’s love of bold shapes, bright palettes, and beautiful objects. Inspired by one of his 1986 Polaroid collages, the watch reimagines Pop Art as wearable joy, filtered through Piaget’s unmistakable flair. ​
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The collage-style dial, various stones scattered like Polaroids. Photos courtesy of Piaget.
​Warhol wasn’t just an icon—he was an obsessive watch collector, owning more than 300 timepieces (including seven Piagets). His favourite, a striking 1973 cushion-shaped model, serves as the creative anchor for this release, revived in a stepped 45mm yellow-gold case that feels just as audacious today as it did during his Studio 54 era. 
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Smile! The Piaget "Collage" 50-piece limited edition, a collab with the Andy Warhol Foundation. Photos courtesy of Piaget.
​The dial is pure art-world alchemy: a marquetry mosaic of black onyx, pink opal, green chrysoprase, and yellow serpentine—small stones with big attitude. Powered by Piaget’s in-house 501P1 automatic movement and paired with a green leather strap, the watch is part sculpture, part statement, and entirely conversation-starter. 
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Art or watch? The Piaget "Collage." Photos courtesy of Piaget.
In true Warhol spirit, it blurs the line between art and object, proving that Pop belongs everywhere—even telling the time. Which raises the fundamental question: is this a watch you wear, or a watch you collect? With just 50 available, the answer might be “both.” ​
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The Fam al Hut Möbius: A New Independent with Infinite Ambition

10/20/2025

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​The Fam al Hut Mark 1 “Möbius” arrives as a bold debut from the Chinese independent watchmaker, fusing design audacity with technical sophistication. Born from a creative collaboration between Xinyan Dai and designer Lukas Young, the Möbius brings a forward-thinking design language to the emerging manufacture, setting the tone for a new chapter in Chinese independent watchmaking rooted in innovation, refinement, and mechanical ambition. The case eschews the traditional round form in favor of a pill-shaped capsule, measuring 42.2 mm in length, 24.3 mm wide, and 12.9 mm thick (rising to about 17 mm under the sapphire bubble) — proportions that might seem modest on paper but wear surprisingly well thanks to its ergonomic back-curve and polished concave flanks. What makes the case particularly striking is its unconventional surface and the way the sapphire dome gives the tourbillon beneath an unimpeded view, elevating the piece into the realm of sculpture. It looks entirely new. 
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The fascinating Mark 1 “Möbius” from Fam al Hut. Photos courtesy of the GPHG.
​Compact yet complex, the capsule-shaped case measures just 42.2 × 24.3 × 12.9 mm (about 17 mm including the sapphire dome), resulting in one of the most compact architectures ever to house a bi-axis tourbillon. Inside lies an in-house manual-winding calibre M-01T, developed by Fam al Hut, powering a bi-axis tourbillon along with a retrograde sweeping minute hand and a jumping-hour display. The brand has used the Möbius-strip concept not just as a naming device but as literal design inspiration: the tourbillon cage mimics the shape of a Möbius loop, while the dual-axis rotation and the time-display arcs convey a sense of infinity and looping time. On the wrist, this translates from mere functionality into visual theatre — this isn’t about quick reading of the time but about immersion in horological motion and form. 
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The Mark 1 “Möbius” has an innovative shape that looks entirely new. Photos courtesy of the GPHG.
​What impresses most is how confident and refined this debut effort looks and feels.
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A surprising new watch that looks and feels like the future. Photos courtesy of the GPHG.
​Often, the first watches from young independents come across as sketches or stepping-stones; the Möbius feels fully formed. It offers more than 200 hours of hand craftsmanship per piece, serious movement architecture, and finishing that lands it firmly in haute horlogerie territory. You can see how this piece will inform everything that follows. All at a price point that undercuts many comparable European independents. The fact that this is a home-grown Chinese high-end watchmaking effort only adds to the narrative: Fam al Hut is signaling that it intends to play with the larger market, and the Mark 1 Möbius is quite an announcement. The GPHG nomination proves it. If you’re drawn to timepieces that challenge norms, provoke discussion, and deliver mechanical magic, this one deserves a closer look.
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Hublot: The History Behind the UNICO Movement

10/18/2025

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New York City played host to a rare kind of horological event this week—one that cut through the noise to remind collectors what true innovation looks like. On October 17, 2025, Hublot gathered a small circle of journalists, collectors, and industry insiders to celebrate its in-house UNICO chronograph movement, the technical heartbeat of the Big Bang and a genuine expression of the brand's Art of Fusion philosophy. Moderated by Wei Koh, the evening's panel—featuring Julien Tornare, Samuel Morel, and collector Roman Sharf—brought nuance and expertise to a space often muddied by online speculation. The message was clear: the UNICO isn't marketing—it's mechanical mastery.
​Developed entirely at Hublot's manufacture in Nyon, the UNICO movement stands as one of modern watchmaking's rare achievements. Its architecture is unapologetically bold: the column wheel and dual-clutch system are visible from the dial side—a technical and aesthetic flex that few brands dare attempt. Beneath that striking surface lies serious engineering: a flyback chronograph capable of instant reset, a direct-drive hour counter for improved reliability, and silicon components that enhance precision and reduce wear. Protected by five patents, the UNICO HUB1280 movement is the product of more than a decade of refinement—proof that Hublot's commitment to performance is as rigorous as its design language.
​As Julien Tornare noted during the discussion, Hublot's goal was never to imitate the past but to invent the future of the chronograph. The UNICO's 72-hour power reserve, modular construction, and visible mechanics speak to that mission. For collectors and critics alike, this is where opinion gives way to fact: the UNICO isn't just an in-house caliber—it's one of the few modern chronographs that marries industrial precision with artistic audacity.
​The night ended, fittingly, with hands-on watchmaking at the Hublot Watch Academy, where guests (including myself) examined the intricate anatomy of the UNICO for themselves (and failing miserably at screwing in the world's tiniest screws). Under the extraordinary glow of the New York skyline, the brand once again proved that its fusion of science, style, and soul isn't a marketing slogan—it's the very mechanism of its success.
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The Oris x RedBar Divers Limited Edition II

10/17/2025

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There are friendships in the watch world that feel less like partnerships and more like shared passions that happen to take the shape of stainless steel and sapphire. The latest collaboration between Oris and RedBar—the new Divers Limited Edition II—is exactly that: a celebration of connection, community, and the joy of discovery that comes from geeking out over great watches with great people.
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"It is fitting that our first limited edition model in the Divers line be dedicated to RedBar. We look forward to celebrating this release with members from around the world in NYC on October 17th,” said Rolf Studer, Oris Co-CEO.
For nearly two decades, my friends at RedBar, led by Kathleen McGivney and Adam Craniotes (along with Dr. Jeffrey Jacques), have built something extraordinary: a global network that welcomes anyone with a watch and a sense of curiosity. They’re the warmest, most tireless ambassadors for watch culture—people who can make a newcomer feel like an old friend before the second round arrives. What began as a gathering of a few enthusiasts in New York has grown into an international family bonded by shared enthusiasm, humor, and a generosity of spirit.​
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The ORIS X REDBAR Divers Limited Edition II model with its stunning red fume dial.
Oris has long shared that spirit of inclusivity and purpose. Their first collaboration with RedBar in 2018 marked the beginning of something special, and this new 39mm Divers Limited Edition II—with its rich red fumé dial, ceramic bezel, and dual strap options—feels like the natural evolution of that friendship. Limited to just 250 pieces and available exclusively through Oris.ch, it’s a watch that nods to both heritage and heart.
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"This latest collaboration is a tribute to the continuing relationship between Oris, RedBar, and its members, and everyone who shares our enthusiasm for watches and watch collecting,"– Kathleen McGivney, CEO – RedBar Group
​Launched during RedBar’s 2025 Global Meetup in New York, this watch isn’t just another limited edition—it’s a toast to the community that changed how the world collects, connects, and celebrates watches. 

RedBar and Oris remind us that the true luxury of horology isn’t exclusivity—it’s belonging.
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Ulysse Nardin Freak S Enamel: When Art and Innovation Collide

10/16/2025

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The deep red Ulysse Nardin Freak S Enamel.
At Ulysse Nardin, convention is something to be rewritten—preferably in fire and silicon. The new Freak S Enamel proves once again that the brand’s wildest ideas are also its most beautiful. For the first time, the most complicated time-only watch on Earth is presented in enamel—in two dazzling editions of vibrant turquoise blue and deep ruby red. These limited 50-piece creations merge centuries-old artistry with space-age mechanics, a collision of craft and technology that feels equal parts scientific experiment and haute couture fantasy.
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One enamel firing mistake and the artisan has to start again.
​The Freak has always lived up to its name. Since its debut in 2001, it’s been a mechanical rebel—no dial, no crown, no hands, just a rotating movement that tells time. The Freak S pushes that rebellion into overdrive with its two inclined silicon balance wheels, the world’s smallest differential gear, and a Grinder automatic winding system that captures even the tiniest wrist movement for energy. Nearly every component—95% of them—moves. This is not a static watch; it’s a miniature universe in motion, orbiting around itself like a cosmic carousel.
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For the first time, the most complicated time-only watch on Earth is presented in enamel— here in a dazzling edition of vibrant turquoise blue.
​Now, add enamel to the mix. The hour disc is hand-crafted at Ulysse Nardin’s Donzé Cadrans workshop, where enamel masters fire, polish, and perfect each guilloché-flinqué disc by hand. It’s a perilous, ancient process—one tiny crack or bubble and the artisan starts again. But the reward is hypnotic: enamel that glows with impossible depth and luster, enhanced by the swirling geometry of the Freak’s moving mechanism. 
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You know the Freak watch has become an icon when the style proves to be endlessly adaptable.
​The result is a watch that looks alive—a kinetic sculpture that bridges past and future, tradition and technology. In blue or red, the Freak S Enamel isn’t just Ulysse Nardin’s latest experiment; it’s proof that innovation can be playful, daring, and irresistibly beautiful. After all, when you’re the house that made silicon sexy, why stop there? 
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Richard Mille RM 63-02 Automatic Worldtimer: Time Travel, Simplified

10/15/2025

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​Richard Mille never stops amazing—and never stands still. The brand’s latest creation, the RM 63-02 Automatic Worldtimer, once again pushes to the absolute limit of what a travel watch can be. This isn’t your grandfather’s world-timer with fiddly crowns and pushers; this is a smooth, sculptural machine where function meets creativity. With the twist of a red gold bezel, you can instantly jump across time zones, setting your local time without ever breaking stride. It’s a world-timer built for constant motion—sleek, intuitive, and distinctly Richard Mille.
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The RM 63-02 from Richard Mille. Let's jet.
​Crafted from a blend of red gold and titanium, the 47mm case embodies the signature Mille duality: bold yet elegant, complex yet effortless. The rotating bezel, mounted on ball bearings, controls a network of gears that simultaneously adjusts local and global times—an engineering master-concept of over 100 components working in perfect synchronicity. Even the city ring is thoughtful, showing 24 time zones in vivid contrast, with rose and burgundy marking the delineation between day and night.
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The colors, the fonts, the materials, the movement! Richard Mille never misses.
​Inside beats the CRMA4 calibre, developed entirely in-house, with bridges and baseplate forged from grade 5 titanium. A monumental black-rhodium bridge showcases the mechanical genius below, while the oversized date at 12 o’clock adds a note of everyday practicality to the cosmic spectacle. A function selector at 4 o’clock toggles between winding and setting with a satisfying click—because even the smallest interaction with a Richard Mille should feel like a moment of discovery.
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The remarkable RM 63-02 reveals all...
​Of course, no Mille would be complete without an obsession with materials science. The bidirectional rotor in red gold and titanium, the variable-inertia balance, the micro-blasted and PVD-treated finishes—every element is over-engineered in the most beautiful way possible. Even the gear teeth have a 20° pressure angle, because perfection here lives in the decimals. Tested through 5,000 rotations for reliability, this piece is designed not just to travel the world—but to orbit it.
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The RM 63-02 World Time from Richard Mille. Give it a spin!
​The RM 63-02 doesn’t just measure global time; it redefines the experience of it. It’s proof that simplicity can be the highest form of sophistication—and that in Richard Mille’s universe, even the most familiar complications can be reinvented with flair, finesse, and just a hint of audacity. 
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Richard Mille never shies away from a bold statement. A superb combination of titanium, rose gold, and red details.
The result? A watch that is as much about where you’re going as it is about when you’ll arrive. ​
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URWERK UR-10 Spacemeter: Measuring More Than Time

10/15/2025

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​Leave it to URWERK to look at the stars and think, “Why stop at hours and minutes?” The new UR-10 Spacemeter is what happens when Swiss watchmakers let their imaginations slip orbit. Round, centered hands? Sure. Three subdials? Absolutely. But none of them track what you think they do. Instead, they measure the dizzying distances our planet travels through space — a poetic mash-up of physics and fantasy that turns timekeeping into a cosmic game of connect-the-dots.
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Space is the place! The dial of the SpaceMeter, one dial logs the Earth’s rotation, another charts its journey around the Sun, and a third merges both paths.
​Felix Baumgartner and Martin Frei — the dream team behind URWERK — call this their “SpaceMeter,” and they mean it. One dial logs the Earth’s rotation, another charts its journey around the Sun, and a third merges both paths into one hypnotic visual. Flip it over, and the back reveals a 24-hour display that mirrors our planet’s full spin, engraved with “Rotation” and “Revolution” moving in opposite directions — a miniature model of Earth’s perpetual dance.
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Driver, once around the sun, please. URWERK's clever SpaceMeter as seen from the side.
​Behind the fun, there’s real firepower. The UR-10 is equipped with a new self-winding movement co-developed with Vaucher Manufacture and features URWERK’s double turbine system — two counter-rotating propellers that reduce wear and look downright mesmerizing in motion. The whole thing is housed in a wafer-thin titanium and steel case just 7.13mm thick, proving that even out-of-this-world ideas can be executed with Swiss precision.
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Rotation/Revolution. Turn the beat around, URWERK's Spaceview caseback conceals some surprises.
​The UR-10 doesn’t just tell time — it reminds you that you’re hurtling through the universe at 30 kilometers per second. The result is part timepiece, part thought experiment, and entirely URWERK: brilliant, slightly mad, and gloriously unnecessary in the best way possible. 
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Black Out Time with OMEGA

10/14/2025

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​In an era defined by noise, distraction, and relentless motion, OMEGA invites us to do the opposite—black out time itself. 
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The latest OMEGA Speedmaster Dark Side of the Moon collection.
The newest evolution of the Speedmaster Dark and Grey Side of the Moon collection feels less like a watch launch and more like a meditative statement. Seven new models, carved in advanced ceramic and finished with obsessive precision, embody a kind of lunar calm. They’re sculpted reminders that sometimes the boldest thing one can do is to turn down the volume, dim the lights, and focus on what truly matters—craft, clarity, and control. Right?
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Fade to Grey. The OMEGA Speedmaster Grey Side of the Moon.
Twelve years after the original Dark Side of the Moon redefined modern chronographs, this collection re-emerges leaner, more thoughtful, and more deliberate. Slimmer cases, new Co-Axial Master Chronometer calibres, and laser-brushed dials speak to OMEGA’s continual refinement of materials and form. The ceramic surfaces gleam with liquid-black intensity, their Liquidmetal details catching just enough light to suggest quiet power rather than flash. ​
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The OMEGA Speedmaster Dark Side of the Moon with rubber or nylon fabric straps.
​Among the standouts is the manual-winding Black Edition Co-Axial Master Chronometer 9908—minimalist yet muscular, featuring a matte dial and a flash of red chronograph hands for a singular blast of energy. The Apollo 8 edition, meanwhile, offers a literal journey to the far side of the Moon: a laser-ablated lunar surface on both sides of the movement, connecting wearers to the astronauts who first saw the Moon’s unseen face. These are instruments of precision, yes—but also portals to perspective.
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Fade Out....OMEGA Speedmaster Dark Side of the Moon.
​In a world that constantly demands our attention, OMEGA’s latest Speedmasters propose an elegant rebellion. To black out time is not to escape it—it’s to master it. And in doing so, OMEGA reminds us that simplicity, silence, and shadow can sometimes be the rarest luxuries of all. Let's all sign off. 
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Hublot MP-17 Meca-10 Arsham Splash Titanium Sapphire: Time, Uncontained

10/11/2025

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​Hublot has never been a brand to color inside the lines, and the MP-17 Meca-10 Arsham Splash Titanium Sapphire proves it once again. Created in collaboration with New York–based artist Daniel Arsham, this limited-edition piece of 99 captures the kinetic beauty of water in motion—frozen in titanium, sapphire, and imagination. It’s not just a watch; it’s a sculptural experiment in transparency, form, and flow. Inspired by the organic curves of a splash and powered by Hublot’s in-house Meca-10 movement, it’s as much an art piece as it is a timepiece, expressing both Hublot’s technical audacity and Arsham’s fascination with the fluidity of time.
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Hublot's MP-17 Meca-10 Arsham Splash is a limited edition of 99 pieces. Photo courtesy of Hublot.
The 42mm case is a masterstroke of the Art of Fusion, merging a frosted sapphire crystal, titanium, and rubber into a single, continuous gesture. A splash-shaped aperture cuts across the dial—an evolution of Arsham’s previous Droplet collaboration—while every curve and contour seems in motion. Beneath this fluid surface beats the Meca-10, a hand-wound movement with a remarkable 10-day power reserve visible through the transparent caseback. Hublot’s signature details remain intact: the six H-screws, the bold lugs, and the architectural balance that has defined the brand since the first Big Bang.​
​It’s an act of creative fearlessness—Hublot letting an artist reinterpret its DNA without restraint. The Splash revels in contradiction: sculptural yet wearable, minimal yet expressive, experimental yet engineered with Swiss precision. Arsham’s signature green illuminates the numerals, markers, and power reserve display, giving the piece an almost sci-fi luminescence that feels alive, in motion, suspended mid-splash. The result is pure creative chemistry between art and horology, collapsing past, present, and future into one continuous moment.
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Multidisciplinary artist Daniel Arsham. Photo courtesy of Hublot.
​The MP-17 Meca-10 Arsham Splash Titanium Sapphire is Hublot at its most playful and most profound—a brand unafraid to turn high watchmaking into an art form that drips with personality and invention. Like a drop of water suspended in midair, the MP-17 captures the impossible — time, movement, and mischief, all at once.
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Arsham’s first wristwatch design for Hublot is a wearable sculpture, and Arsham’s creative direction is evident from every curve. Photo courtesy of Hublot.
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Longines Ultra-Chron Classic: The Cool Precision of High Frequency

10/10/2025

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The Longines Ultra-Chron Classic brings a sharp, modern edge to one of watchmaking’s most important technical milestones. Nearly sixty years after the first Ultra-Chron redefined accuracy, this 2025 evolution reimagines high-frequency watchmaking for a new generation. Beneath its domed silver sunray dial and vintage-inspired details beats a heart of pure technology: the Calibre L836.6, a self-winding movement oscillating at 36,000 vibrations per hour. This high-frequency mechanism, enhanced by a silicon balance spring and anti-magnetic protection ten times stronger than standard, ensures the Ultra-Chron Classic stays precise when others falter.​
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The new Longines Ultra-Chron is inspired by the aesthetic codes and professional diving features of the 1968 model. Photos courtesy of Longines.
​Certified by the Observatoire Chronométrique de Genève, the Ultra-Chron Classic isn’t just tested—it’s proven. Each finished watch undergoes a grueling 15-day evaluation across varying temperatures and positions to verify accuracy under real-world conditions. The result is a timepiece that bridges the artistry of 1967 with the technical prowess of now, where every vibration, every component, is engineered for resilience and refinement.
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These chronometer-certified watches are powered by an exclusive Longines calibre equipped with a silicon balance spring and resistant to magnetic fields. Photos courtesy of Longines.
​With its sleek 37mm or 40mm stainless steel case and ultra-thin 11mm profile, the Ultra-Chron Classic wears like precision made visible. Alternating brushed and polished finishes give it quiet depth, while its reimagined bracelet and trapezoidal date window nod to the original with minimalist sophistication. In an age obsessed with excess, the Ultra-Chron Classic proves that clean, simple, and modern are the rarest details of all. 
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Cartier Santos: The Titanium Standard

10/7/2025

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​Among all the watches I wear, the Cartier Santos has long been the one that feels most natural — the perfect balance between history, design, and everyday wearability. It’s a watch that embodies Cartier’s mastery of “shapes,” a brand language that has defined everything from the Tank to the Crash. And in this new titanium edition, the Santos feels more modern than ever — a study in proportion, precision, and purposeful lightness. I can attest to this fact. I've tried it on. 
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Santos de Cartier, now available in titanium. Photos courtesy of Cartier.
The new Santos de Cartier in titanium is 43 percent lighter and 1.5 times harder than steel, a technical refinement that makes an already comfortable design nearly disappear on the wrist. Every surface is bead-blasted to a soft matte glow, contrasted by the black spinel in the crown — a subtle reminder that this is still Cartier, where elegance and engineering coexist. The result is quietly striking: refined enough for the office, resilient enough for travel, and utterly wearable anywhere in between.
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A remarkable 43% lighter than steel, the Santos de Cartier in titanium. Photos courtesy of Cartier.
​Cartier also introduces a new steel version with a black dial and Super-LumiNova hands, pairing the watch’s aviation heritage with a contemporary, slightly rebellious twist. The luminous green accents, half-satin and half-sunburst finishes, and faceted blue crown lend the piece a night-ready charisma that recalls the “Le Must de Cartier” era — that golden-lit moment of the 1970s when glamour met innovation and Cartier shaped culture as much as it shaped metal.
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Santos de Cartier with black dial and SuperLuminova hands. Photos courtesy of Cartier.
​In titanium form, the Santos doesn’t just revisit its adventurous roots — it reinvents them. It’s the rare watch that looks as sharp with a dinner jacket as it does with denim, reminding me why it’s the piece I reach for most often: timeless, architectural, and forever in flight.
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The Beloved Louis Vuitton Monterey is Back for 2025

10/6/2025

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​When I first covered the Monterey from Louis Vuitton, it was a runway surprise—vintage LV I and LV II watches gleaming on the wrists of models at Nicolas Ghesquière’s Fall/Winter 2025 Paris show. What had been a curious footnote in Louis Vuitton’s watchmaking history suddenly became the accessory everyone wanted. Designed by the renowned architect Gae Aulenti in 1988, the originals captured a kind of futurist optimism that, decades later, felt entirely of the moment.
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The Louis Vuitton Monterey, back for 2025. Photos courtesy of Louis Vuitton.
That rediscovery sparked a fever in the collector world. Those original “Monterey” pieces—named after the American pronunciation of montre—began appearing at auctions and on the wrists of tastemakers who appreciate the hybrid of art, design, and horology. Their lug-less, pebble-shaped forms, bold typography, and 12 o’clock crown were pure Gae Aulenti: functional, sculptural, and quietly subversive. The fascination grew so intense that Louis Vuitton’s revival felt almost inevitable.
Now the Monterey returns, re-imagined by La Fabrique du Temps Louis Vuitton with exquisite restraint. Limited to just 188 pieces, the new edition swaps the quartz heart for an in-house automatic caliber and pairs yellow gold with a radiant white Grand Feu enamel dial. Every detail—from the red and blue twin-track scales to the hidden engraving beneath the strap—feels destined for collectors. In an era obsessed with nostalgia and craft, this is more than a reissue; it’s an instant modern classic.
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A unicorn no more, the Louis Vuitton Monterey, limited to only 188 pieces. Photos courtesy of Louis Vuitton.
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The Rolex Oyster That Changed Everything

10/3/2025

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​The waters of the English Channel were unforgiving in 1927, yet Mercedes Gleitze pressed on, determined to prove herself. Around her neck hung an early Rolex Oyster, a watch designed to withstand what pocket watches could not. 
Mercedes Gleitze's achievement marked the first time an athlete's triumph was leveraged to validate a product's technical innovation. Video courtesy of Sotheby's.
For more than ten hours, it endured the salt, the cold, and the relentless swell, keeping perfect time. When Gleitze emerged, the watch had done more than accompany her—it had announced itself as a new kind of wristwatch, one built for the modern age.
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Mercedes Gleitze, the very first Rolex "testimonee." Photo courtesy of Sotheby's.
Hans Wilsdorf, Rolex's founder, had been waiting for this. Gleitze was not only a swimmer, she was proof incarnate. Her "Vindication Swim" became a spectacle: boats trailed her in the water, musicians played to keep her spirits alive, and journalists scribbled notes while planes circled overhead to capture the scene. What they were witnessing was more than endurance sport; it was marketing genius unfolding in real time. When the Daily Mail published Rolex's full-page ad declaring the Oyster "the watch that defied the Channel," Wilsdorf had written the first great chapter of modern brand storytelling.
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"The Oyster was instrumental in the transition from pocket to wristwatches and the Mercedes Gleitze watch played an important role in this transition, rendering it one of the most significant wristwatches still in private hands." – Sam Hines, Sotheby's Global Chairman, Watches.
​From that day forward, the rules of watchmaking changed. Craft alone was no longer enough—watches needed narratives, ambassadors, proof forged in the extremes of human achievement. The Oyster became not just a waterproof wristwatch but a symbol of possibility, and Gleitze, unknowingly, the first in a long line of brand "testimonees." The alliance between athlete and object, between press and product, ushered in an entirely new era of marketing—one that every watch brand has followed, in one way or another, ever since.
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For watch fans and historians, a truly magnificent engraving.
​Now, nearly a century later, as Sotheby's prepares to auction Gleitze's Rolex Oyster in Geneva this November with an estimate exceeding CHF 1 million, the watch surfaces once again as both artifact and myth. It is the watch that proved itself in the Channel, the watch that crowned Rolex a cultural force, and the watch that rewrote the script for an industry still living in the story it set into motion.
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The beginnings of ingenious marketing tied to sports sponsorships. Photo courtesy of Sotheby's.
The Mercedes Gleitze Rolex Oyster—the world's first practical waterproof wristwatch and one of the most significant timepieces in history—defined Rolex as we know it today. This legendary watch will make its first appearance in 25 years at Sotheby's Important Watches Live Sale in Geneva on November 9, 2025, with an estimate exceeding CHF 1 million / USD 1.3 million.
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Tickbait: Bremont Unveils the Altitude MB Meteor Stealth Grey

9/18/2025

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Hand built to order, the Altitude MB Meteor Stealth Grey in titanium from Bremont.
​British watchmaker Bremont has introduced the Altitude MB Meteor Stealth Grey, a limited-edition timepiece that pushes the boundaries of aviation horology. Developed in partnership with Martin-Baker, the British company behind the majority of the world’s aircraft ejection seats, the new model reflects Bremont’s dedication to watches built for those who depend on absolute reliability under pressure. Only 400 pieces will be produced, underscoring its exclusivity and technical pedigree.
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High above Manhattan, Bremont looks to the skies.
​The watch made its September debut in New York City at SAGA, a chic restaurant perched 63 stories above Lower Manhattan. Against a backdrop of sweeping skyline views and grey storm clouds rolling past, the Altitude MB Meteor Stealth Grey was perfectly at home—its titanium case and muted palette echoing the urban drama outside the windows. The 42mm case, crafted from treated Grade 2 titanium, delivers a stealth-like, ultra-matte finish inspired by military aircraft and naval design. 
Its reverse-embossed meteorite-textured dial captures the essence of cosmic material while ensuring durability and clarity. Iconic yellow accents—including the “lollipop” seconds hand and pull-handle counterbalance—pay tribute to the MB’s aviation DNA. At the same time, ergonomic dual crowns and an updated Roto-Click bezel system bring enhanced precision and usability.
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Bremont's Altitude MB Meteor Stealth Grey in near weightless titanium.
​Inside, the Altitude MB Meteor Stealth Grey is powered by the BB14-AH automatic calibre, with a 68-hour power reserve, shock protection, and anti-magnetic shielding. The gunmetal grey-finished movement is visible through an open caseback, while the lightweight titanium bracelet ensures comfort without compromising resilience. With its fusion of stealth design, technical advancements, and aviation heritage, the Altitude MB Meteor Stealth Grey reinforces Bremont’s reputation for purposeful tool watches engineered to perform in any environment. 

Price approx: $6,600 USD
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Tickbait: H. Moser & Cie. Redefines Time with the Pioneer Flying Hours at Geneva Watch Days

9/15/2025

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​At Geneva Watch Days, H. Moser & Cie. set the stage with a flourish, unveiling a watch that feels more like a statement than a novelty. The new Pioneer Flying Hours is bold, graphic, and immediate—a design that doesn’t whisper its arrival but announces it with clarity, precision, and just enough drama to remind us why Moser is always one step ahead.
​Two expressions carry the message. One in red gold and titanium, limited to 100 pieces, its aventurine dial glimmers like a constellation caught mid-breath. The other, in steel with a white fumé dial, pares everything down to essentials: sleek, contemporary, and quietly daring. Both reimagine time through a satellite system of rotating discs, with the hours snapping into place each instant—decisive, readable, and undeniably modern.
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Pioneer Flying Hours 5N red gold with black DLC-treated titanium and aventurine dial.
Beneath the surface, the HMC 240 calibre hums with a three-day power reserve and the technical refinement collectors expect, while the stripped-down dials—no logos, no indices—signal confidence rather than restraint. Less becomes more in Moser’s hands, offering a discreet charisma that resonates with the watch world’s insiders.​
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Pioneer Flying Hours in steel and black DLC-treated titanium with white fumé dial.
​And true to form, Moser doesn’t just make a watch, it makes a point. The Pioneer Flying Hours isn’t designed to blend quietly into a collection—it’s designed to start conversations, raise eyebrows, and maybe spark a little envy. Because in a world of endless novelties, Moser still knows how to deliver the rarest complication of all: relevance.
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2025: The Year Purple Took Over Watchmaking

9/10/2025

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I’ve been lost lately in Netflix’s K-Pop Demon Hunters, a kaleidoscope of pulsing beats and supernatural battles where every frame is washed in a surreal violet haze. Whole cityscapes glow in lavender light; shadows bleed into pop shades of aqua and fuchsia. Watching it, I realized how rare the color purple truly is in our everyday lives, unlike black, blue, or silver—staples of the watch world—purple feels almost illicit, a shade reserved for dream sequences, royalty, or rebellion. That scarcity is precisely what makes it so irresistible.

​And in 2025, purple has also become the year’s breakout star in watchmaking.
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The sure-to-be-influential color palette of Netflix's K-pop Demon Hunters includes a vast array of purples, violet, and lavender.
End of 2024 NOMOS Glashütte set the tone with its Club Sport Neomatik 34 “Purple,” a Bauhaus silhouette enlivened by a sunburst dial that shifts from lilac sparkle to midnight plum. Rolex reintroduces a muted lavender Oyster Perpetual, reviving the cult memory of the “Red Grape” OP and proving the Crown knows the power of a color comeback. TAG Heuer goes bolder, with a Carrera Glassbox gradient dial that deepens toward black, a perfect marriage of sport and drama.
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An example of the mesmerizing lavender hues of the most-watched movie in NETFLIX history, Kpop Demon Hunters.
Hublot, predictably maximalist, builds an entire Big Bang case out of translucent purple sapphire, turning color into architecture. Independents take it further still: Speake Marin’s Tourbillon Purple Hour bathes its openworked dial in violet PVD, while De Bethune’s Starry Varius DB25XS heat-treats titanium into shimmering reddish-purple sky.​

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Across price points and philosophies, purple is no longer a curiosity—it’s a movement. Playful, regal, cultural, futuristic: in 2025, purple is the shade through which watchmakers are rewriting the rules of color.
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The Rolex Oyster Perpetual, featuring a matte lavender dial, is available in 28mm to 36mm diameter configurations.
Rolex Oyster Perpetual “Lavender” – Rolex revives its cult-favorite purple tones, from lilac to the deeper “Red Grape,” bringing fresh energy to the Oyster Perpetual line. A rare burst of color from the Crown, it blends heritage with a dash of irreverence.
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The Grand Seiko Spring Drive U.F.A. Limited Edition SLGB005 Ice Forest "Violet Dawn"
​Grand Seiko unveils the color's newest addition, Spring Drive U.F.A. Limited Edition SLGB005 Ice Forest "Violet Dawn", powered by the groundbreaking Caliber 9RB2, which achieves ±20 seconds per year accuracy. The textured violet dial captures dawn breaking over Shinshu's frost-lit forests, a poetic background for the smooth glide of the seconds hand. Limited to 1,300 pieces worldwide, this creation embodies Grand Seiko's relentless pursuit of beauty, precision, and innovation.
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Nomos Club Sport Neomatik 34 “Purple” – A softer expression of the trend, this 34 mm everyday piece uses a sunburst purple dial that shifts between shimmer and shadow. It’s playful without abandoning Nomos’ restrained Bauhaus DNA.
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TAG Heuer Carrera Glassbox Purple – This 39 mm chronograph goes bold with a gradient dial that fades from luminous purple at the center to near-black at the edge. Sporty yet elegant, it shows that purple can be powerful, not playful.
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Part of the Big Bang 20th Anniversary “Master of Sapphire” set features five examples of the Big Bang MECA-10, each cased in a different sapphire or SAXEM case: transparent sapphire. The purple example, seen here.
Hublot Big Bang Purple Sapphire – The most audacious of the lot, Hublot constructs the entire case from translucent purple sapphire. Architectural and futuristic, it transforms purple into both a material and a manifesto. Sold as an anniversary set of five different color sapphire watches. 
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Unveiled during Geneva Watch Days 2025, the Speake Marin Openworked Tourbillon Purple Hour.
Speake Marin Tourbillon Purple Hour – A bold, high-complication take on the purple trend, this 38 mm or 42 mm titanium piece features a 3D purple PVD dial framing a flying tourbillon at 1:30. Technical yet theatrical, it pairs haute horlogerie mechanics with unapologetic color, proving that purple can be as serious as it is striking.
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Tickbait: The Laurent Ferrier Classic Tourbillon Teal – Série Atelier VII

8/30/2025

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​Laurent Ferrier has always had a gift for restraint—an ability to craft watches that whisper rather than shout, yet leave a lasting impression. His latest creation, the Classic Tourbillon Teal – Série Atelier VII, celebrates 15 years of independent artistry with a design that feels both refreshingly modern and incredibly timeless.
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Housed in platinum for the very first time in Ferrier’s collection, the 41 mm case carries his signature “pebble” silhouette, inspired by 19th-century pocket watches. Smooth, rounded, and deceptively simple, it embodies that elusive quality of stealth wearability. It slips under a cuff with ease, yet its quiet weight and polish remind you that this is something extraordinary. The teal grand feu enamel dial is where the watch truly comes alive—its shifting blue-green hues playing against crisp white Roman numerals and a sky-blue railway minute track.
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​Ferrier’s background as a racing driver shows in his horology. There is a precision and a performance-driven clarity to his work, most evident in the hidden double balance spring tourbillon. Unlike many modern tourbillons meant for display, Ferrier’s remains discreet, visible only through the sapphire caseback. It is there for accuracy, not spectacle—an engineering choice that links back to Abraham-Louis Breguet’s original intent. The ruthenium-treated bridges, satin finishing, and rhodium-plated gears give the movement a contemporary edge, contrasting beautifully with the hand-finished detailing.
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​Produced in just five numbered pieces, the watch underscores Ferrier’s philosophy: true luxury lies not in ostentation but in refinement, rarity, and craft. The Classic Tourbillon Teal is at once sporty, elegant, and modern—a watchmaker’s distillation of his own journey from racetrack to atelier. Extraordinary, yet quietly so.
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Tickbait: The Vacheron Constantin Overseas Perpetual Calendar Ultra-Thin

8/30/2025

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​Vacheron Constantin has once again proven why it stands at the pinnacle of haute horlogerie with its two new Overseas Perpetual Calendar Ultra-Thin models: one in pink gold with a golden-toned dial, the other in white gold with a burgundy lacquer dial. At just 8.1 mm thick, these timepieces embody the Maison’s centuries-long mastery of miniaturization, striking a balance between extreme technical sophistication and new type of effortless elegance.
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​At the heart of both watches beats the Manufacture Calibre 1120 QP/1, a self-winding movement only 4.05 mm thick. Comprising 276 components, this mechanism integrates one of watchmaking’s most complex achievements—the perpetual calendar—capable of accounting for irregular months and leap years without correction until the year 2100. The addition of a moon-phase display brings a poetic counterpoint to the sheer mechanical precision. In addition, the oscillating weight, crafted from 22K gold and engraved with a compass rose, underscores the Overseas spirit of travel and discovery.
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​But these are not only marvels of engineering; they are also watches of ravishing beauty. The pink gold edition radiates warmth, with a tone-on-tone dial punctuated by a subtle blue minute track. In contrast, the white gold model’s deep burgundy lacquer dial offers dramatic contrast against luminous indexes. Both are ‘Poinçon de Genève’ certified, ensuring the highest standards of finishing, visible through the sapphire caseback: chamfering, circular graining, and Côtes de Genève play with light across each minuscule component.
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​True to the Overseas philosophy of versatility, each model is delivered with three easily interchangeable straps—gold bracelet, rubber, and additional colorway—making these ultra-thin masterpieces as adaptable as they are refined. Whether on bracelet or strap, in sunlight or candlelight, these watches exemplify Vacheron Constantin’s unique power: to unite the extreme limits of technical prowess with a beauty so pure it feels inevitable.
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Tickbait: Bovet Récital 12: Tradition Set in Stone

8/22/2025

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​Few maisons embody the balance of heritage and innovation quite like Bovet. The latest chapter in its storied history—the Récital 12 with stone dials—proves that classical complications and artisanal craft can take on an entirely modern edge. For the first time, Bovet introduces malachite and tiger’s eye to its collection, pairing modern and ancient materials with the brand’s unmistakable horological expertise with a decidedly slick look. Limited to just 60 pieces per dial, the result is a study in rarity and refinement for a contemporary wrist. 
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The Récital 12 Malachite. Photo courtesy Bovet.
​Malachite, with its deep, striated greens, echoes the forests surrounding Bovet’s castle in the Jura Mountains, while tiger’s eye shimmers with golden light, alive with the chatoyancy that collectors prize. Each dial is unique—an unrepeatable fragment of the earth, millions of years in the making. By choosing these stones, Bovet transforms geological art into contemporary elegance, imbuing each watch with symbolism and individuality while maintaining the restraint and balance of classical design.
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The Récital 12 is the first Bovet watch featuring a bracelet. Photo courtesy Bovet.
​Inside, the Récital 12 remains a pure Bovet creation: a hand-wound movement inverted to showcase the in-house balance wheel and gear train, delivering an impressive seven-day power reserve. Nearly every component, from hairspring to case, is crafted in-house, reinforcing Bovet’s position among the few true integrated manufactures. The 40mm titanium case and bracelet, engineered for lightness and comfort, give the piece a decisively modern presence on the wrist without sacrificing the poetry of traditional watchmaking.
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The Récital 12 Tiger Eye. Photo courtesy Bovet.
​The Récital 12 with stone dials is not a watch for the many. It is a contemporary expression of exclusivity—where the unpredictable beauty of natural stone elevates age-old craftsmanship, meticulous hand-finishing, and mechanical mastery. A fusion of permanence and progress, it is Bovet at its most compelling: timeless, rare, and resolutely modern.
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The fabulous combination of titanium and tiger eye. Photo courtesy Bovet.
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Rolex Opens New Boutique in East Hampton’s Historic Odd Fellows Hall

8/21/2025

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​London Jewelers has unveiled a new Rolex Boutique at 28 Newtown Lane in East Hampton, bringing the world of Rolex to the heart of one of the Hamptons’ most storied addresses. The boutique is housed in the former Odd Fellows Hall, a shingle-style structure designed in 1897 by architect Joseph Greenleaf Thorp. Originally built as a summer cottage before becoming a fraternal lodge, the 4,800-square-foot landmark has served as a cultural, social, and commercial hub for over a century.
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Your new Rolex home away from home! Photo courtesy of Rolex
​Over the decades, the building transitioned from community hall to retail destination, housing shops such as Parsons Electric in the 1960s and later a designer fashion boutique in the 1990s through the 2010s. More recently, the space was home to Chanel’s ephemeral summer boutique before finding its latest—and perhaps most enduring—expression as a dedicated Rolex showcase. The evolution of this address mirrors the East Hampton Village itself: a place where heritage architecture adapts to meet modern luxury.
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Ready for consultation and tempered expectations. Photo courtesy of Rolex
​Inside, the new boutique reflects both Rolex’s design codes and the relaxed elegance of the Hamptons. American walnut wall panels, parquet floors, and natural light set the tone, while a Verdi Alpi marble anchor wall and subtle green accents recall the brand’s aesthetic. Custom details even nod to local history, with wall stuccos featuring East Hampton’s iconic Hook Windmill. The result is a space that feels both intimately tied to its location and unmistakably Rolex.
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A series of private and semi-private rooms decorated with historical and informative Rolex ephemera. Photo courtesy of Rolex
​For London Jewelers, this opening represents more than an expansion—it is the continuation of a 50-year partnership with Rolex and nearly a century of family heritage in fine jewelry and timepieces. “It is truly our greatest honor to be part of the Rolex family with the opening of this unique boutique in one of the most prestigious communities in the world,” said Mark and Candy Udell, CEO and President of London Jewelers. By marrying local history with global prestige, the new East Hampton boutique underscores Rolex’s ability to remain timeless while continually reinventing how we experience luxury.
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La Dolce Vita, East Hampton style. Photo courtesy of Rolex
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    ​Author

    This journey is a return to my roots and an expansion of the passion I've held across years spent with some of the most influential media houses in the luxury space. At Condé Nast and Hearst, I learned to appreciate storytelling that resonates as deeply as it informs—my time with Surface Magazine cultivated my fascination with the intersection of art, design, and culture, while Watch Journal and Watches International sharpened my focus on the storied elegance and precision of horology and jewelry craftsmanship. Each role has shaped my vision for this blog and my commitment to sharing these narratives with depth and authenticity.

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