This Legendary Swiss Watch Brand Just Made $1.6 Million in 30 Minutes - Esquire.com
Introducing The Vacheron Constantin Historiques Cornes de Vache 1955 Limited Edition for Hodinkee.
Introducing The Vacheron Constantin Historiques Cornes de Vache 1955 Limited Edition for Hodinkee.
An immediate product drop following a surprise social media attack has become common practice for an overstimulated fashion industry desperate to stir up excitement (and some much-needed sales). With instant-gratification, snooze-you-lose tactics used by everyone from Supreme to H&M, the surprise announcement has proven to be this season's more-successful pop-up store. And in what might be considered the most surprising flash sale yet, online watch magazine Hodinkee teamed up with venerable Swiss watchmaker Vacheron Constantin to launch a limited edition stainless steel watch on a Thursday morning at 11:30 am—right in the middle of winter storm Niko, no less.
http://www.esquire.com/style/mens-accessories/news/a53061/vacheron-constantin-hodinkee-cornes-de-vache/
An immediate product drop following a surprise social media attack has become common practice for an overstimulated fashion industry desperate to stir up excitement (and some much-needed sales). With instant-gratification, snooze-you-lose tactics used by everyone from Supreme to H&M, the surprise announcement has proven to be this season's more-successful pop-up store. And in what might be considered the most surprising flash sale yet, online watch magazine Hodinkee teamed up with venerable Swiss watchmaker Vacheron Constantin to launch a limited edition stainless steel watch on a Thursday morning at 11:30 am—right in the middle of winter storm Niko, no less.
http://www.esquire.com/style/mens-accessories/news/a53061/vacheron-constantin-hodinkee-cornes-de-vache/