​In 2025, Breguet celebrates a milestone 250 years in the making — and it does so with a timepiece that feels as timeless as the Maison itself: the Classique Souscription 2025. Unveiled in Paris, the city where Abraham-Louis Breguet first opened his workshop in 1775, this extraordinary watch rekindles the spirit of one of the master's most revolutionary ideas.

​History at Breguet is very much alive.

​In 1795, A.-L. Breguet returned to Paris after the turbulence of the French Revolution, filled with fresh vision. He dreamed not only of technical mastery but also of making precision timekeeping more accessible. His solution: the Souscription watch, offered through a bold new idea—a subscription model where customers reserve a watch by paying a quarter of the price upfront. A white enamel dial, a single elegant hand, and a spirit of simplicity define it.

​Fast forward to today, and the Souscription is reborn — this time for the wrist and a new generation of collectors. The Classique Souscription 2025 captures the pure soul of the original: a gleaming grand feu enamel dial, slender Breguet numerals, and a lone flame-blued, open-tipped hand sweeping across time with graceful precision. 

​The case, crafted from a newly developed Breguet gold — a warm, luminous alloy inspired by 18th-century techniques — is satin-brushed and ergonomically curved, respecting tradition while embracing modern comfort. Inside, the heart beats with the new VS00 calibre, revealing a mesmerizing "Quai de l'Horloge" guilloché motif through the sapphire crystal caseback — an homage to the sinuous streets surrounding Breguet's original Parisian workshop.

​The Classique Souscription 2025 isn't simply a commemorative watch — it's a living reminder that Breguet's innovation, elegance, and vision are eternal.

​Among the standout moments at Watches & Wonders 2025, one that left a lasting impression was the debut of the A. Lange & Söhne (alange-soehne.com) Odysseus in honey gold. It’s not just that this is the first Odysseus offered on a matching honey-gold bracelet—it’s how every element came together with such cohesion and quiet power. From the glow of the case to the rich, sculptural brown dial, this piece radiates a kind of low-key confidence that’s hard to ignore.

​A. Lange & Söhne’s newest iteration of the Odysseus makes a powerful impression in the brand’s proprietary honey gold—complete with a newly integrated five-link bracelet in the same warm-toned alloy. It marks the first time the Odysseus is offered with a full honey-gold bracelet, “harmoniously integrated into the case and eminently comfortable to wear.” The adjustable clasp allows the bracelet to expand by up to 7mm with a simple push, ensuring fit and function meet the brand’s high standards.

​This fourth version of the Odysseus pairs the 40.5 mm honey-gold case with a richly textured brown dial that echoes the metal’s natural glow. Gold baton indices, a luminous coating for low-light visibility, and the signature outsize date all work together to underscore Lange’s clean, confident aesthetic. A flash of red at the 60-minute marker adds a touch of playfulness to an otherwise composed design. Lange CEO Wilhelm Schmid said, “In a special way, the warm lustre emanating from this exceptional colour combination reflects our ambition to never stand still.”

​Underneath, the in-house calibre L155.1 DATOMATIC delivers robust performance with refined finishings. Visible through the sapphire-crystal caseback, the movement features a partially black rhodium skeletonized rotor in platinum, hand-finished German silver bridges, a balance bridge engraved with wave motifs, and a 50-hour power reserve. “The name DATOMATIC, visible on the central rotor, stands for the date mechanism combined with automatic winding.”

​Since its introduction in 2019, the Odysseus has represented a new direction for A. Lange & Söhne—bringing Saxon precision and finishing into the realm of sport-elegant watches. With this honey-gold edition, the brand reaffirms its commitment to innovation without compromise. As Schmid puts it, “With the ODYSSEUS, we laid the foundation for our latest watch family in 2019, thus unfolding a creative potential for us that we further tapped into by developing this new model in honey gold.”

​When Richard Mille (richardmille.com) and Ferrari first joined forces in 2021, the watch world anticipated fireworks—and they delivered—their first collaboration, the wafer-thin RM UP-01, stunned with its 1.75mm profile. Now, the partnership shifts gears with the release of the RM 43-01 Tourbillon Split-Seconds Chronograph Ferrari: a radical reinterpretation of one of Richard Mille’s most complex complications.

​The RM 43-01 is a symphony of power, precision, and purpose. Developed over three years, its movement combines horology’s most demanding mechanisms—the tourbillon and the split-second chronograph—crafted on an ultra-lightweight grade 5 titanium baseplate with bridges in titanium and Carbon TPT®. The result? 

​70 hours of power reserve, torque, and function indicators, and an active seconds display—all in a chassis worthy of the Prancing Horse.

​‘We have two cases to express two distinct personalities: a ‘gentleman driver’ ethos for the titanium case and a more high-octane attitude in the carbon version,’ says Julien Boillat, Richard Mille’s casing technical director.

​Ferrari’s Centro Stile shaped the aesthetics, from the case profiles to the Purosangue-inspired strap pattern and crown details. The watch is offered in two sharply contrasting 75-piece editions: one in grade 5 titanium with a Carbon TPT® caseband and another entirely in Carbon TPT®, each echoing different facets of Ferrari’s design language—refined power versus track-honed intensity.

​Inside, nods to Ferrari’s engineering universe abound. The metallic baseplate evokes sand-cast engine blocks; X-braced architecture, hex screws, and angular lines mirror the design codes of Ferrari powertrains. The 30-minute totalizer, floating at the dial’s center, is a skeletonized marvel—think tachometer meets watchmaking.

The RM 43-01 proves that point in spades—an ultramodern timekeeping engine where every detail is tuned for performance, every angle is born of collaboration, and every second counts. According to Ferrari design chief Flavio Manzoni, “In terms of performance, anything that has a technical purpose can also be beautiful.” 

​If the M.A.D.1 from MB&F (mbandf.com) disrupted expectations, the M.A.D.2 rewrites the playbook. Conceived by visionary designer Eric Giroud, this timepiece is a tribute to the electrifying pulse of 1990s club culture. Picture hypnotic basslines, vinyl spinning under neon lights, and Lausanne's legendary MAD club (Moulin à Danses) and Dolce Vita clubs as the Swiss epicenter of the night. Can you imagine? .

​M.A.D.Editions were born from a simple but pressing dilemma: MB&F's own circle—its friends, family, and longtime supporters—couldn't afford their watches. In response, the M.A.D.1 launched in 2021 as a limited run of 500 pieces, quietly offered to those who had helped shape the brand's journey. But when images surfaced online, the reaction was immediate: "A watch from MB&F that I can finally afford—and I can't get one?" The demand was overwhelming. By 2022, Maximilian Büsser answered the call with a public release, using a raffle system to ensure fairness. The M.A.D.1 RED even earned the 2022 GPHG Challenge Prize, proving high design and accessibility could go hand in hand.

​Enter the M.A.D.2, a timepiece that channels Giroud's deep connection to music and design. Its raised subdials echo the tactile feel of DJ mixing decks, while the textured central dial mirrors the grooves of a vinyl record. The surrounding luminous stroboscopic ring is inspired by the iconic Technics SL-1200 turntable, making every movement a nod to the music of the past.

​Available in two editions—Orange for the Tribe and Friends, Green for raffle winners—both at CHF 2,900 + VAT, the M.A.D.2 is a kinetic celebration of sound, style, and movement. 

​Massena LAB (massenalab.com) is an independent watch brand and design studio founded by industry veteran William Massena. Known for its collaborations with respected watchmakers and limited-edition timepieces, Massena LAB blends vintage inspiration with modern craftsmanship, appealing to collectors who appreciate thoughtful design and horological storytelling.

Massena LAB and UNIMATIC introduce the Modello Uno U1-SPG, a NASA-signed, limited-edition GMT watch celebrating the Artemis missions. 

​Inspired by NASA’s Space Launch System (SLS) rocket, the U1-SPG features a 40mm stainless steel case coated in burnt orange Cerakote™, with a deep charcoal Cerakote™ bezel and crown. Its matte black dial, signed “NASA,” boasts luminous hands, a 24-hour track, and a rotating bezel for optimal legibility. A sapphire crystal with anti-reflective coating ensures clarity.  

The U1-SPG is powered by the automatic Seiko NH34A movement and offers a 42-hour power reserve. The engraved case back features NASA’s Artemis emblem, symbolizing humanity’s return to the Moon.  

​A tribute to 1960s retrofuturism and "2001: A Space Odyssey", each watch comes in a rugged UNIMATIC x Massena LAB case with extra straps, a NASA patch, and a unique ID seal. Operating at the intersection of connoisseurship and creativity, Massena LAB offers timepieces that are both collectible and wearable—designed for those who value history, innovation, and the art of watchmaking. A limited edition of only 99 pieces to be released on March 12th. 

​Before Louis Vuitton (us.louisvuitton.com) officially entered the world of haute horlogerie with the Tambour in 2002, the brand took an early and unconventional step into watchmaking with the Monterey. The watch was first released in 1988, a groundbreaking collaboration between Louis Vuitton, the Swiss watch brand IWC, and the renowned Italian architect Gae Aulenti. Known for her visionary work in design—including the transformation of Paris's Gare d'Orsay into the Musée d'Orsay (my all-time favorite museums)—Aulenti brought an avant-garde sensibility to the world of watchmaking, making the Monterey one of the very few watches designed by a woman.

​For Louis Vuitton, which originated as a luggage maker, travel themes are omnipresent, never so much as in the recent fall-winter fashion collection shown in Paris on March 10, 2025. Presented at L'etoile du Nord, the location was a former HQ of a train company located near the Gare du Nord station. One of Aulenti's most famous projects, an art museum in a former train station, provided an additional link to the multi-layered train travel themes embedded in the show. Rumor has it that Vuitton plans to rerelease the Monterey in precious metal with an automatic movement in a very limited edition. 

What truly sets the quartz-powered Monterey apart is its striking design. The ceramic case, a rarity at the time, houses an unusual dial configuration: Arabic numerals for the hours are placed at the center, surrounded by a railroad track for minutes. In contrast, bold red date numerals line the outer edge. But its most distinctive feature is the crown, which protrudes from the top of the case, earning the watch its fitting nickname: "The Unicorn."

One of the more fascinating design features is that Aulenti also eliminated traditional lugs. Instead, a single-piece strap threads through the case back, ensuring a sleek, seamless integration of strap and watch.

​Today, the Monterey remains a cult classic, a hidden treasure in the world of luxury watches. It has even found a fan in Jean Arnauld, Louis Vuitton's Director of Watchmaking, who has been spotted wearing one. As Louis Vuitton deepens its commitment to fine watchmaking, with ventures like the revival of Daniel Roth, the Monterey stands as a testament to the brand's early—and quietly revolutionary—steps into horology.

This less complicated version of the Louis Vuitton watch, the Monterey II, is currently available at The Keystone.

​Blancpain’s (blancpain.com) Fifty Fathoms Tech BOC IV is more than a dive watch—it’s a commitment to ocean conservation. Limited to just 100 pieces, this latest release in the Ocean Commitment series helps fund the new Blancpain x Sulubaaï marine research center in the Philippines, with €1,000 from each sale supporting marine research and protection.

​Powering the watch is the caliber 1315A, an automatic movement with a five-day power reserve and an anti-magnetic silicon balance spring for exceptional precision. The sapphire case back reveals an 18k gold oscillating weight engraved with the blue BOC logo.

Beyond its technical prowess, the BOC IV supports marine conservation through the Sea Academy program, establishing protected areas around Pangatalan Island and Shark Fin Bay. Each watch comes in a Pelicase™ box with a donation certificate and an exclusive numbered photograph by award-winning underwater photographer Laurent Ballesta.

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Owners of this timepiece also join the Blancpain Ocean Commitment Circle, a community dedicated to preserving the seas. With only 100 available, this watch represents a rare chance to own a piece of Blancpain’s legacy while contributing to ocean conservation.

​Nestled in the horological heartland of La Chaux-de-Fonds, a city synonymous with watchmaking excellence, lies a state-of-the-art manufacturer pushing the boundaries of materials innovation—a specialist in high-tech colored ceramic components. From cases to bezels and bracelets, this facility transforms raw ceramic powder into lustrous, scratch-resistant masterpieces destined for the world's most prestigious timepieces. Chanel is only one of three Swiss manufacturers that have done so. 

​Located about 1.5 hours from Geneva, the area is known for its watchmaking prowess. The crisp Alpine air carries a quiet sense of precision and craftsmanship. The building itself is a study in modern industrial design—glass, steel, and sleek surfaces that reflect the very materials crafted within. Inside, the atmosphere is pristine and almost clinical, akin to a high-tech laboratory or medical facility. 

​A guided tour begins with an introduction to the ceramic-making process, which is far more complex than one might imagine. The raw material, zirconium dioxide, arrives as an ultra-fine powder, which must be carefully blended with proprietary pigments to achieve the perfect hues, whether deep black or sparkling white. A fascinating observation is that the powered pigments often start out looking nothing like the final product. 

Next comes isostatic pressing, where immense pressure compacts the material into pre-formed shapes. This is followed by sintering, where components are baked at over 1,400°C, shrinking by nearly 30% while achieving their legendary hardness and resilience.  

​Unlike metal, ceramic is notoriously tricky to work with. Here, we witness diamond-tipped CNC machines carving the hardened ceramic to within micron-level tolerances. Bezel grooves, bracelet links, and case profiles emerge in perfect symmetry. Final components are tossed into large vats of what appears to be a type of ball bearing for different levels of finishing, from high gloss to matte. A separate area is dedicated to hand-finishing, where artisans polish and brush surfaces with obsessive attention to detail—mimicking the contrast of polished and satin-finished gold or steel but with ceramic's unique tactile feel.  

​Components are meticulously inspected under high magnification in a dedicated cleanroom. Any slight imperfection means a piece is discarded—perfection is the only acceptable standard. Some cases are paired with other elements, fusing the best of traditional and modern materials.  

Having worn an all-ceramic watch for quite some time, I can attest that the sensation is unexpected—lighter than steel, yet velvety smooth and impossibly durable. The tactile quality of the ceramic feels fantastic on the skin, reacting to the body temperature almost immediately. The colors of the final products are rich and deep, with a permanence that will never fade.  

​Chanel's approach to watchmaking goes beyond material innovation—it's also a fascinating study in strategic brand development. Chanel has been quietly investing in independent watchmakers like Bell & Ross, F.P. Journe, and MB&F, alongside acquiring key manufacturers such as G&F Châtelain and Manufacture Romain Gauthier. These partnerships safeguard traditional Swiss craftsmanship and serve as a calculated move to cement Chanel's status among haute horology's elite. With remarkable global name recognition, the brand cultivates a distinctive presence through fashion awareness. Still, the artisanal expertise, technical innovation, and a thoughtful, long-term vision help elevate its luxury watchmaking division to stand very much on its own.

​I've been an editor for a long time, covering a wide range of subjects, and I genuinely appreciate differing opinions—not everything is for everyone. However, I recently came across a TikTok post that I found deeply problematic. While everyone is entitled to their opinion, it’s essential to ensure that what you’re stating is factually accurate. With that in mind, I want to offer my personal perspective on the Bremont (bremont.com) rebrand and the reasoning behind my support. More often than not, the person who shouts the loudest is the one who deserves the least attention.

For years, Bremont set out to achieve the impossible: to restore British watchmaking to global prominence. Founded by brothers Nick and Giles English, the brand earned a loyal following with its aviation-inspired designs and unwavering commitment to in-house manufacturing. Yet, ambition came at a cost. Significant financial struggles—including reported losses nearing £14 million—cast doubt on its long-term sustainability, ultimately leading to a pivotal leadership shift.
Enter Davide Cerrato, responsible for Tudor's Black Bay revolution and Montblanc's modern resurgence. In May 2023, he took the helm as CEO, bringing a bold new vision to a brand in need of reinvention. Under his leadership, Bremont has undergone its most significant transformation yet—one that doesn't abandon its heritage but refines and amplifies it.​

​Cerrato’s influence can be felt across Bremont’s aesthetic and technical direction. The brand’s visual identity has been streamlined with cleaner, more sophisticated designs that still retain the rugged appeal of classic Bremont tool watches. The controversial logo change—initially met with skepticism—signaled a fresh start, modernizing the brand while maintaining the spirit of innovation. Meanwhile, the collection has evolved, embracing more refined case architecture and finishing, reinforcing Bremont’s place as a serious contender in luxury watchmaking.

Some of my recent Bremont collection favorites: 

​Since its debut in 1993, the OMEGA (omegawatches.com) Seamaster Diver 300M has been a cornerstone of the brand’s watchmaking legacy, celebrated for its blend of performance, durability, and timeless design. Now, in 2025, OMEGA adds a new chapter to this storied collection by introducing two models crafted in Bronze Gold—a material that nods to the past while embracing the future of high-performance watchmaking.  

​Bronze is experiencing a surprising resurgence in the watch world, with its warm, vintage aesthetic appealing to collectors who appreciate character and patina. However, traditional bronze cases, prone to green oxidation, come with maintenance challenges. OMEGA’s proprietary Bronze Gold alloy solves this issue, offering superior corrosion resistance while developing a more refined, long-lasting patina. The alloy is composed of 37.5% gold, palladium, and silver, giving it a distinctive tone that will age gracefully over time.  

Inspired by the Seamaster Diver 300M 007 Edition from No Time to Die, these new models incorporate familiar design cues, such as a fantastic mesh bracelet, an oxalic anodized aluminum bezel ring and dial, and a domed sapphire crystal. The 42 mm case in Bronze Gold is paired with a gorgeous deep burgundy anodized aluminum bezel featuring a vintage Super-LumiNova diving scale for enhanced readability. The matte black sandblasted aluminum dial is accented by PVD 18K Bronze Gold hands and blackened indexes, also filled with vintage Super-LumiNova. The OMEGA logo and other dial details are finished in light brown, lending a subtle warmth to the overall design.  ​

Two strap options are available: a brushed Bronze Gold mesh bracelet with a foldover clasp or an integrated black rubber strap with a Bronze Gold buckle. Powering both models is the OMEGA Co-Axial Master Chronometer Calibre 8806, a movement certified to METAS standards for precision, performance, and magnetic resistance.
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With this launch, OMEGA not only reinforces the Seamaster Diver 300M’s legacy but also signals bronze’s return as a material of choice for modern collectors—blending vintage allure with cutting-edge innovation.